Optimizing URL’s with a good Web Design Company in UK

When you finally decide to get your SEO done you might as well go with a professional SEO web design UK company to get it done right. The truth is that having a website that is not optimized for search engines is a complete waste of time and energy. You need to get it right from the start, when you are designing and building. One place that you need consider in building a website that is SEO friendly is in the URL structures you select. If your structure is well thought out, it will help you index your website properly so that it ranks pretty high.

Begin by looking at the various elements of the URL which carries very important information that search engines can read. It begins with the hypertext transfer protocol which most people see but do not understand. It is that part that reads http:/ if you are surfing the net. It is the very first part of any URL. However there are other protocols such as telnet and FTP. What follows is the domain name which is the name of the website then followed by the subdirectory where the file is housed and finally the file name.

A good web design company in UK will know that there are 3 elements of any URL that can actually customized and therefore optimized for search engines. These 3 elements are the file name, subdirectory and domain name. To customize the domain name it needs to be short and easy to remember. It tends to be quite visible and is the one that most people will share on their emails, business cards, flyers and other marketing material. You can optimize the domain name for search engines but this should be done with caution.

Good web design services in London will provide you with the information you need to optimize your website for search engines properly. One of the best places for the optimization to be done is in the subdirectories. You can tuck a keyword here so that search engines will be able to easily and quickly index the website. It beats having a generic name any day. The filename which is also the page address should also be optimized with key words. Select keywords that are usable and good and that will make the page easy to find. Once you optimize your URL’s you are well on your way to getting that page ranked well. Of course this should not be done in isolation. Make sure the rest of the page is optimized too.

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